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3D here to stay.... or not?

Posted by Daltons chin dimple on Friday, January 15, 2010

What do you guys reckon? I know Hicks thinks it is just a gimmick and will die. But it is bloody everywhere at the moment, and 3D TV is coming early this year. Movie studios seem to be supporting it because it's damned difficult to pirate.

It's certainly a long way from the early 80's revival that brought us a Friday 13th instalment and Jaws 3D.

Bill_the_Only
Location:
Posts: 702
Posted: 11 years 1 week ago

And we remember how utterly awful THOSE movies were.

Yeah, it's probably a trend that's more likely to stay now than not, which is not to say that I particularly care for it. I won't watch a movie just because it's in 3d. Avatar was the only movie out of the last few years' worth of 3d movies.

But now there is a company in San Diego that seems to be skyrocketing because they can retrofit OLD movies in 3d. They had a booth at Comic Con last year. I wasn't particularly interested, but it's intriguing nevertheless.

http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/film/a...

from that link:

Hollywood is preparing to re-release some past hits, including Star Wars and The Lord of the Rings trilogy, in 3-D following the record-breaking success of Avatar.

Studio executives are drawing up schedules of popular films that will be “retro-fitted” with 3-D technology after the science fiction blockbuster, directed by James Cameron, last week became the second highest grossing movie of all time.

A 3-D version of Avatar has driven ticket sales to more than $1.14 billion (£700m) in just three weeks; only Titanic, Cameron’s 1997 epic, has made more money at the box office.

Rival studios had been waiting to see if Avatar took the 3-D experience — albeit using special glasses — beyond the popularity of animated tales such Monsters vs Aliens.

Experts now predict that 3-D will become the new multiplex standard within five years. This will be as dramatic a shift as when the “talkies” killed off silent movies in the early 20th century.

Retro-fitting a screen classic with 3-D imagery could take as little as four months, using software to manipulate a digital copy of the film.

Peter Jackson, director of The Lord of the Rings, said last spring that he wanted to reissue the trilogy in 3-D if Avatar persuaded enough cinemas to put in new 3-D projectors. Last week technicians at Weta, the production company that had worked on the trilogy, said they had experimented with 3-D battle scenes and proclaimed them to be “gob-smacking”.

The Lord of the Rings is expected to be re-released after Jackson has finished producing the two-part version of JRR Tolkien’s The Hobbit over the next two years. This would mean that a 3-D version of The Fellowship of the Ring, the first part of the trilogy, could be in cinemas by Christmas 2012.

It may be beaten to the screen by a revamped version of Star Wars. George Lucas, the director, spent $13m filming the original in 1976, added special effects in 1997 and 2004, and will now spend another $10m to change it into a 3-D spectacular.

“George cannot leave it alone,” said an associate. “He is salivating at the opportunity to play with it again. This time the Death Star is really going to explode all over the audience and leave them gasping.”

At the moment there are only half a dozen companies that can turn reels of celluloid into 3-D digital movies.

Last week one of the leaders, Legend Films in San Diego, said telephones had been “ringing off the hook” as Hollywood bosses seek to revive past glories.

“We can turn an older film into 3-D in around 16 weeks,” said Bobby Jaffe, the chairman. “It mostly suits action films, such as Top Gun or The Matrix, but Avatar proved it’s best to use the technology to immerse the audience in the story rather than throw things at them. This is the new, more sophisticated era of 3-D.”

The “Avatar effect” means that conventional 2-D films commissioned last year are already being updated. Sir Ridley Scott has asked for a further $8m from his backer, Universal Films, to add an extra dimension to his untitled Robin Hood venture starring Russell Crowe in the lead role and Cate Blanchett as Maid Marian. Two versions of the film will be released in May.

Last week the University of Southern California (USC) published a report suggesting that after seeing a 3-D film in the cinema in 2009, 40% of people would prefer to watch television in 3-D, too.

“It will quickly become the new norm,” said David Wertheimer, director of USC’s entertainment technology centre. “It’s no longer a gimmick, but an expectation.”

They will not have long to wait. Last week in Las Vegas, Sony and LG, its Korean rival, revealed 3-D television sets, still requiring special glasses, which will go on sale this summer. Panasonic showed a prototype 3-D television with a giant 152in screen, perhaps more suitable for pubs and for showing advertisements in shopping centres than for home viewing.

Broadcasters are also gearing up to meet demand. Sky is preparing to transmit matches from the football World Cup in South Africa this summer on a dedicated 3-D channel, even if few homes will have the new televisions by then. “Few had high-definition televisions when we started broadcasting in HD either, but it shows the future,” said one executive.

The pace of change is accelerating. The first 3-D films on Blu-Ray, the successor to the DVD, will be released by Christmas. They will be a mixture of 2010 hits and remastered old favourites.

One other advantage of 3-D that has encouraged the film studios is the fact that, at least for the time being, it is pirate-proof. Avatar is estimated to have been illegally downloaded at least 1m times over the internet, but such 2-D copies do not match the cinematic experience.

“It’s only a matter of time before a teenager develops a 3-D stealing camera, but meanwhile Hollywood has a breathing space to earn some money,” said a studio executive.

Corporal_Hicks
Location:
Posts: 1664
Posted: 11 years 1 week ago

Yes, I think it's a gimmick but I don't think it will die.

Sent from Dalton's IPad.
spammityspam
Location:
Posts: 186
Posted: 11 years 1 week ago

I agree with Hicks -- I do think it'll probably result in a bunch more shitty, visually fantastic movies, though. The same thing happened when sound came into use. The old late-silent movies are incredible, especially compared to the ten or fifteen years of the first films with soundtracks. One of my professors said that cinema takes a dip every time major new technology enters the process because everybody gets so distracted with the new thing that they forget about things like plot, character development and what constitutes good acting.

Totally off-topic, has anyone else ever seen Piccadilly?

"Men weren't really the enemy - they were fellow victims suffering from an outmoded masculine mystique that made them feel unnecessarily inadequate when there were no bears to kill." -- Betty Friedan
The Swollen Goi...
Location:
Posts: 14343
Posted: 11 years 1 week ago

Singin' in the Rain illustrates of the dangers of knee-jerk faddism quite well. The only way to save the picture is to return to it the heart that had long been lacking in Lockwood-Lamont romances.

KingVoyeur
Location:
Posts: 1601
Posted: 11 years 1 week ago

We're forgetting the important question here.

When will porn go 3D??? It should be, in all its width and depth.

Honey bunches.....of death!
Bill_the_Only
Location:
Posts: 702
Posted: 11 years 1 week ago

!

The Swollen Goi...
Location:
Posts: 14343
Posted: 11 years 1 week ago

3-D will be around for a little while in its current iteration. It will change as projection changes. The investors' Holy Grail will be the glasses-free 3-D reported to be on its way.

3-D is looking very attractive to investors at the moment. It has taught them that driving up prices for an event movie doesn't put too much of a dent in the potential audience, as long as audiences feel they aren't paying too much for the added gimmick. The motion control seats they've been installing in theaters have not proved to be as successful as 3-D. At a local theater, they tried it with both 2012 and Sherlock Holmes. Tickets cost $15. It was an expensive installation and will be expensive to operate (maintenance on those things is a bitch, if they are anything like motion control rides at theme parks), so I can understand the $15 ticket cost. I have yet to take the plunge. Word of mouth is that the motions aren't big enough to add much to the experience, and that there are diminishing returns after two hours of movie. (That is, it's fun for the first fifteen minutes, but then becomes either dull or frustrating.)

Cinema's wholesale buying in to gimmickry is symptomatic of its being troubled. People are putting bigger screens in their home, and theaters are scared. It's the fifties all over again. Maybe. Maybe not.

Whatever the case, prepare for the emergence of some embryo William Castles.

Strider
Location:
Posts: 1430
Posted: 11 years 1 week ago

Those motion seats just seem like a stupid idea. Although It would be amusing to see a Michael Bay movie in one. The seat could just violently shake for the entire thing!

I think that 3D will remain a gimmick at least until they come up with the technology for glasses-free 3D in theaters and in TVs & computer monitors. Even then, it will still probably be a gimmick. I think it will be around for quite a while, and some things might even take advantage of it in interesting ways. I think that requiring glasses creates a barrier to becoming fully accepted/mainstream.

www.gamingoutsiders.com
Corporal_Hicks
Location:
Posts: 1664
Posted: 11 years 1 week ago

Sorry, but even for a film like Avatar, which was designed specifically with 3D in mind (right?), it didn't really impact the experience for me either way. It certainly didn't enhance the film.

I will say the 3D was more strikingly charming in the scenes that featured real human actors over the CG stuff. I've noticed folks (and I agree with them) who have said the scenes on the flying dragons, which I'm pretty sure we're supposed to be held breathless by the magnificence of the event(s), just seem kind of "there" (or dare I say, "flat"). Not only did the 3D not draw me into those moments, in retrospect I didn't even notice the 3D at all. So, dare I say that it just became annoying?

I've got to pick on Avatar for this, as it is now the gold standard. We are about to enter a 2 year stretch where EVERYTHING will be released in some way, shape, or form in 3D, even if it's just an afterthought (Clash of the Titans?).

For example, you gotta believe that the Iron Man 2 producers are SCRAMBLING right now to get a version of it they can at least market as 3D. Such will be the case with most everything else.

Sent from Dalton's IPad.
mckracken
Location:
Posts: 965
Posted: 11 years 1 week ago

wow can you imagine...
same old crap in NEW 3D!

Corporal_Hicks
Location:
Posts: 1664
Posted: 11 years 1 week ago

I'm was just about to post something blasphemous that stands against everything I root for. I'm not going to do it right now.

It's a thought (not mine, originally) that would make me look like a total hypocrite, but I have a small bit of interest in. It's not something I'm sold on AT ALL, but it gets my juices going just a little (for better or worse).

Sent from Dalton's IPad.
Daltons chin dimple
Location:
Posts: 12800
Posted: 11 years 5 days ago

You can't NOT post it now, you big tease!!

I can't imagine anything worse than 90 minutes plus of motion seats in a movie theatre. I imagine if you saw a Michael Bay movie it would just bounce you head-first, over and over, into the nearest wall until you were stupid ehough to enjoy what was on screen.

....says "Kill Bond, NOW!"
Bark
Location:
Posts: 352
Posted: 11 years 1 day ago

3-D is the future. It's so "the future" that in 30 years, no one will bother thinking about it. It will just be there.

Guess what? I got a fever. And the only prescription . . . is more cowbell!
Corporal_Hicks
Location:
Posts: 1664
Posted: 11 years 1 day ago

On top of being a gimmick, those glasses are ANNOYING. I wish they would make them without the blinders. They make you feel like you're boxed in and it's a bit claustrophobic.

Sent from Dalton's IPad.
spammityspam
Location:
Posts: 186
Posted: 11 years 1 day ago

They're especially annoying if you already have glasses on. I can't see clearly more than eight inches in front of my face, and the double lenses give me wicked headaches.

"Men weren't really the enemy - they were fellow victims suffering from an outmoded masculine mystique that made them feel unnecessarily inadequate when there were no bears to kill." -- Betty Friedan
Corporal_Hicks
Location:
Posts: 1664
Posted: 11 years 1 day ago

That gives me a headache just reading it.

Sent from Dalton's IPad.
Dirty Harry Potter
Location:
Posts: 284
Posted: 11 years 18 hours ago

I saw a 3-D soft-core porn flick at the drive in when I was 17. What a peice of shit that was.

So was my car. A 1973 Toyota Celica. With an 8-track tape deck

There is no why
The Swollen Goi...
Location:
Posts: 14343
Posted: 11 years 13 hours ago

I haven't been able to see any 3-D porn since my new neighbors installed their blinds.

Ah, well. I suppose I can try and return these night vision goggles. Fuckers weren't cheap.

Daltons chin dimple
Location:
Posts: 12800
Posted: 10 years 51 weeks ago

You could try asking them nicely?

....says "Kill Bond, NOW!"
The Swollen Goi...
Location:
Posts: 14343
Posted: 10 years 51 weeks ago
Bark
Location:
Posts: 352
Posted: 10 years 51 weeks ago

Sorry, I just don't want to feel creeped out while watching my porn. While you're out there though, say hi to Jakester.

Guess what? I got a fever. And the only prescription . . . is more cowbell!
Corporal_Hicks
Location:
Posts: 1664
Posted: 10 years 51 weeks ago

You are not ready for the "mid-life crisis" thread, yet.

Sent from Dalton's IPad.
Bill_the_Only
Location:
Posts: 702
Posted: 10 years 50 weeks ago

You WILL be. Oh, YOU. WILL. BE.

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an' I am gonna laugh my little ass off when it happens.
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Pierre Morel discusses his plans (or desires) for a 3d production of DUNE:

http://www.joblo.com/index.php?id=30625

KingVoyeur
Location:
Posts: 1601
Posted: 10 years 50 weeks ago

Bill_the_Only wrote:

.Pierre Morel discusses his plans (or desires) for a 3d production of DUNE:http://www.joblo.com/index.php?id=30625

He's right, Dune is definitely epic enough to go 3D. I wish they'd get their asses in gear and get it made already. I fondly remember as a kid watching the Disney channel (of all channels) at 2 am when they aired the TV version of Lynch's Dune. I know it's not great but I love it anyways.

Honey bunches.....of death!
Bill_the_Only
Location:
Posts: 702
Posted: 10 years 50 weeks ago

Same here. In fact, it's a laundry list of how NOT to make a decent movie, but I love Dune, and I love Lynch, and it's there in that special little place in my heart for broken toys.

But, if done right...meaning, if Morel concentrates on a decent movie full of good science fiction and characters and intrigue and complexities, THEN adding good 3d will be icing on the cake.