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Paranormal Activity

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Release Date: September 25, 2009 (North America) More Regions »

Genres: Horror          MPAA Rating: R

Production Phase: Released

Studio: Paramount Pictures  

Who's In It: Katie Featherston (Katie), Micah Sloat (Micah), Mark Fredrichs (The Psychic),

Who's Making It: Oren Peli (Director), Oren Peli (Screenwriter), Jason Blum (Producer), Oren Peli (Producer), Oren Peli (Screenwriter)

Premise: A young couple videotape strange ghostly phenomena taking place in their new home.... More »

Official Website: paranormalactivity-movie.com/

What We Think: Made for the ultra-low cost of $11,000, Paranormal Activity scared audiences when it screened at Slamdance 2008. It was picked up by Paramount Pictures and the studio built a word of mouth marketing campaign around... More »

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Saturday, November 14, 2009

Made for just $15,000, Paranormal Activity has now achieved the phenomenal feat of crossing the $100 million dollar mark in domestic ticket sales. The film broke the nine figure mark yesterday on its 50th day in release.

"What is truly amazing about Paranormal Activity is the depth of commitment from fans who demanded to see it," said Paramount Pictures Chairman and Chief Executive Officer Brad Grey, on the occasion of the film's milestone. "Adam Goodman, our head of production, believed in the film and championed it from the very first screening. This box-office milestone is also a testament to Oren Peli's considerable talents as a filmmaker. All of us at Paramount are proud to have been involved with his revolutionary project."

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Saturday, October 10, 2009

Paramount Pictures has now received one million "demand it" messages from people logging into ParanormalMovie.com asking the studio to release the horror movie in their town. As a result the studio has now announced that it will release Paranormal Activity nationwide beginning next Friday, October 16.

"From the very beginning, we put this film in the hands of the fans and we trusted them to tell us where and when it should be seen. We couldn't be more thrilled by their overwhelming support and we are happy to release the film in every town - big and small," said Rob Moore, the vice chairman of Paramount Pictures in a company released statement.

Tickets for the movie will be on sale via ParanormalMovie.com by 5pm PST on Tuesday, October 13th. Those who have "demanded it" will get the first alert when tickets go on sale.

- Paramount Pictures. Comment on this Scoop (0)
Monday, September 28, 2009

After more than 230,000 visitors "demanded" to Paramount to expand the run of Paranormal Activity, the studio is opening the mocu-horror film in 20 more cities beginning this Friday.

Already in 12 markets, Paranormal Activity will now start screening in the following theaters starting October 2 at special midnight screenings:

Los Angeles, CA (Arclight Hollywood)

New York, NY (AMC Empire)

Chicago, IL (AMC River East)

Dallas, TX (AMC Northpark)

Houston, TX (AMC Studio)

San Diego, CA (AMC Mission Valley)

Phoenix, AZ (Harkins Tempe Marketplace)

San Francisco, CA (AMC Metreon)

Philadelphia, PA (National Amusement Bridge)

Atlanta, GA (Atlantic Station)

Miami, FL (AMC Adventure)

San Antonio, TX (AMC Huebner Oaks)

Las Vegas, NV (Rave Town Square)

Minneapolis, MN (AMC Rosedale)

Denver, CO (Regal Continental)

Detroit, MI (AMC Forum)

DC/Baltimore (AMC Georgetown)

Sacramento, CA (Cinemark Complex 14)

San Jose, CA (AMC Mercado)

Tampa, FL (AMC Veterans)

Written and directed by Oren Peli, Paranormal Activity opened last week in 12 selected markets. Made for a ultra-low budget cost of just $17,000, the film has earned $77,000 in its first three days. The movie has received lots of high praise from online horror outlets for its creepy "you are there" approach to a young couple recording what appears to be genuine ghostly phenomena in their new home.

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Tuesday, September 15, 2009

The darling of this year's Slamdance Film Festival, Paranormal Activity, is getting a limited release at the end of the month in 15 cities. With an impressive list of pull-quotes from respected movie news websites, could the micro-budgeted Paranormal Activity be the next Blair Witch Project?

Paramount is hoping that it is. On September 25 the studio is releasing Paranormal Activity into the following cities: Austin, TX; Ann Arbor, MI; Durhan, NC; Baton Rouge, LA; Boulder, CO; Columbus, OH; Lincoln, NB; Madison, WI; Orlando, FL; Santa Cruz, CA; Seattle, WA; State College, PA; and Tuscon, AZ. They've also just launched an official website (www.ParanormalMovie.com) and started a social media marketing campaign to gauge the interest in expanding the film's run: by going to the Paranormal Activity hub on Eventful.com, you can express your interest in having the film play in your neck of the woods by "demanding it", to borrow Paramount's choice of wording.

Directed by Oren Peli on a reported budget of just $11,000, Paranormal Activity uses the cinéma vérité style of filmmaking, incorporating documentary techniques to achieve a feeling that the events being watched happened in real life. A young couple (Katie Featherston, Micah Sloat) move into a starter home and begin to experience strange ghost-like events during the middle of the night. As the intensity of the nightly occurences intensifies, the couple seek the advice of an expert in the paranormal who advises them that whatever it is that's going bump in the night may not be a ghost. In fact, it may be a lot worse than that.

 

 

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