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film news

Dark Knight Rises' Bane appears

Posted by Patrick Sauriol on Sunday, May 22, 2011

The first image of Tom Hardy playing Bane in The Dark Knight Rises has been discovered as part of the movie's viral marketing campaign.

Here's how it was discovered: late last week there was an audio recording of people chanting on the film's official website, www.thedarkknightrises.com. A fan decided to run the audio through a digital processor, and when they did, they discovered a Twitter hashtag: #thefirerises.

When people began adding this hashtag to their tweets, a curious thing began to happen on the official website: a picture began to emerge. Every time a new tweet was sent out by a Twitter user, a new pixel would emerge on the official website -- until the final picture of Tom Hardy as Bane appeared in full.

What we now have learned is that The Dark Knight Rises's marketing campaign is officially underway. Just as the second film in Christopher Nolan's Batman trilogy, The Dark Knight, took in terms of its online marketing, it looks like The Dark Knight Rises is employing early viral marketing techniques to build buzz for the film. 42 Entertainment was the marketing company that created and implemented the viral marketing for The Dark Knight.

Daltons chin dimple
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Posts: 12800
Posted: 12 years 48 weeks ago

Not 100% sure how you get Bane to work in the "Realism Driven" world Nolan has created.....  I also think that there will be elements of Knightfall in whatever story they have for us.

....says "Kill Bond, NOW!"
Zog the Obvious
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Posts: 13
Posted: 12 years 45 weeks ago

Is  it just me, or does Bane look an awful lot like Scorpius from the TV show "Farscape?"