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Eclipse has record-breaking midnight opening
Posted by Patrick Sauriol on Wednesday, June 30, 2010
Love it or hate it, the Twilight movie franchise continues to grow in its appeal. Female fans were camping out days ahead of today's opening of Eclipse and their devotion paid off rewards for the movie's studio, Summit Entertainment. According to box office tallies The Twilight Saga: Eclipse took in $30 million dollars from all midnight showings held across North America. It's a new midnight record, besting The Twilight Saga: New Moon record which was $26.3 million.
The 192 IMAX theaters that held midnight screenings also made a new record by selling $1 million dollars of tickets.
Some of the theaters showing Eclipse also screened a back-to-back showing of the first Twilight film followed by New Moon and then Eclipse at midnight. Those special screenings added another $2.4 million to the first two Twilight films' lifetime grosses.
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