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cool_culture news

A long time ago in a bikini suit not too far away...

Posted by Patrick Sauriol on Monday, August 17, 2009

Don't be fooled into thinking that viral marketing is one of these new fandangled things that has only been around for less than a generation. Back in the olden days before the 21st century was the lame present day, the marketers and salesmen in the days of Mad Men's Don Draper called it the pitch. In the days of P.T. Barnum and his three ring circus it was the show. But if there's one thing that the salesmen know that works it's that sex sells. That said, even though I thought that I had seen all the different ways jiggly bits of women flesh could be used to promote someone's wares I have to say that I hadn't seen it done so in the way that I'm about to show you.

In what seems to be either genius or depeseration (let's just call it both), 1690 Swimwear had the idea of taking models wearing their new line of bikinis and having them read lines of dialogue from the original trilogy of Star Wars movies. At first I clicked on the video to see the models but after a couple of moments I realized that it was the models' delivery of the classic geekspeak that was keeping me glued to the video. I guess there's just something appealing about a beautiful woman in a bikini reading Yoda's lines from The Empire Strikes Back that appeases my inner fanboy and fanman at once.

Hey, can the people at 1690 Swimwear do this for the Marines from Aliens? Please and thank you.

 

 

-YouTube.

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