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industry news

Paramount Pictures' 100th anniversary logo

Posted by Patrick Sauriol on Thursday, December 15, 2011

To celebrate the company's 100th year in show business, Paramout Pictures has changed their company logo. The new snow-capped mountain peak familiar to audiences worldwide now has a different look, one backlit by the sun on the horizon.

The new Paramount logo will make its cinematic debut with the release of Mission: Impossible - Ghost Protocol, opening in select IMAX theaters tomorrow and nationwide on Wednesday, December 21.

The logo was designed by Devastudios, while the original design was created and first seen in 1916. The mountain peak in the Paramount logo is one taken from the Wasatch mountain range.

Paramount will keep the 100th anniversary logo on all of its 2012 releases before retiring it one year from now.

 

 

Paramount100_logo

 

-Paramount Pictures.
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