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cool_culture news

UPDATE!: Hey Marty, is Nike about to release Back to the Future shoes?

Posted by Patrick Sauriol on Wednesday, September 7, 2011

They've been asked for ever since appearing on the screen in 1990's Back to the Future Part II. By this time tomorrow they could be a reality.

Things look very promising for Nike to announce a new pair of sneakers inspired by the "power lace" shoes seen in BTTF2. The evidence comes from two places:

  • selected journalists were sent a package today announcing a last minute press event for Nike scheduled for tomorrow. Included in the package was a box that contained a pair of shades identical to the futuristic ones Doc Brown wore in Back to the Future Part II in his 2015 scenes. Also included in the press kit: Back to the Future swag.
  • BTTF producer Frank Marshall made a tweet today that hinted at the news: "Something big is coming soon. Can't say anything yet. No one should know too much about their own destiny." Then Marshall included the hash-tag #BTTF.

Over the years the power lace Nikes have been the subject of a couple of fan campaigns but the shoe manufacturer never said anything about making the dream a reality. Could the success of Adidas line of Star Wars inspired footwear have convinced Nike that there was a bigger audience for movie-inspired sneakers than first thought? My guess: yes.

We'll find out for sure tomorrow.

 

UPDATE! Look at this YouTube video uploaded by a "DocEmmetBrown88" that shows row upon row of the Nike power lace hi-tops. The YouTube account was created just two days ago. Ladies and gentlemen, I believe that the gun can't produce more smoke than this.

 

 

-Techcrunch, Frank Marshall via Twitter.
KaliBelle
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Posted: 8 years 5 weeks ago

Patent application papers from last year for the "Marty McFly". This is definitely happening. I can't wait! http://www.nicekicks.com/2010/08/possible-nike-air-mag-marty-mcfly-release/