Corona | Coming Attractions

When it was announced two days ago that Mad Men star and notoriously curvy redhead Christina Hendricks would be the new face of London Fog, a respectible number of headlines appeared on Mad Men, fashionista and celeberazzi blogs. Hendricks, who's never been one to hide her ample curves, is shown in a series of photographs on the London Fog website prepping for the shoot. But in the final ads, was her alluring figure diminished through the wonder of Photoshop?

One blog says yes. Jezebel, the girly blog of the Gawker media empire, compares behind-the-scenes photos of Christina found on the London Fog website with the final two black-and-white magazine ads and indeed, it looks like her waist and arms have been slimmed down. There's only one way to explain the difference between the two and it's through the digital alchemy of Adobe's premiere product.

The Toronto Star followed up on Jezebel's discovery and asked a London Fog representative to comment on the controversy. The reporter's inquiry went unreturned. Ladies and gentlemen of the jury, I rest my case here. I await your verdict (after looking at the photographs below, purely as evidence to consider.)