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cool_culture news

Volkswagon uses Darth Vader and The Force for its Superbowl commercial

Posted by Patrick Sauriol on Friday, February 4, 2011

We're T minus 2 days away from Superbowl XLV (or Ecks-Ell-Vee as I'm calling it). Besides the big game there's also the hype surrounding the commercials we'll see. Movie studios have paid millions to position their big releases to be seen by an audience in the tens of millions, but for one legendary movie character who will be seen in a Superbowl ad, it won't be for a new movie. It's for a Volkswagon commercial.

Check out the car company's Superbowl spot and how a pint-sized Darth Vader uses The Force against the 2012 Passat parked in his driveway:

 

 

 

Strider
Location:
Posts: 1430
Posted: 8 years 33 weeks ago

Mini Vader is so much cooler than Emo Vader from Revenge of the Sith.

www.gamingoutsiders.com
Drakemd
Location:
Posts: 1905
Posted: 8 years 33 weeks ago

That was cute, but who couldn't see that coming 5 seconds in.  Their ad agency could have been a little more creative.

Turn your head and cough!