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April 7, 2010 - Iron Man 2 / industry tracking is high for sequel

Scooped on Wednesday, April 7, 2010

How high is the tracking surveys for audience interest in Iron Man 2? according to The Los Angeles Times, the figures are so impressive that talk has begun about the second big screen adventure for Marvel Comics' shellhead possibly being able to surpass the $158.4 million dollar opening weekend gross for The Dark Knight, the current record holder. The awareness level in three key demographics -- males under 30, over 30 and females over 30 -- are all high.

The first Iron Man picture opened to a $98 million dollar weekend, not shabby at all, but everyone that follows box office tracking fully expects Iron Man 2 to smash that number in its first 48 hours in theaters.

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