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August 3, 2010 - The Expendables / YouTube marketing gets heavy

Scooped on Tuesday, August 3, 2010

If you visit this special page on YouTube for The Expendables, you'll get to see a new approach to movie marketing. When you get there and the video interview with Sylvester Stallone starts to play, don't click away until you start seeing what happens. The action takes about 10 seconds to get going but once it does, it's unlike any YouTube video that you've ever seen before.

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