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August 4, 2009 - G.I. Joe / Paramount isn't screening movie for critics

Scooped on Tuesday, August 4, 2009

Both Variety and The Hollywood Reporter have stories today about Paramount not screening G.I. Joe to film critics nationwide. Reporter states that the studio is taking the strategy of showing the film to military personnel and their families in select venues as well as in America's heartland. "G.I. Joe is a big, fun, summer event movie -- one that we've seen audiences enjoy everywhere from Andrews Air Force Base in Maryland to Phoenix, Ariz.," Paramount's Rob Moore is quoted as saying. "After the chasm we experienced with Transformers 2 between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote G.I. Joe. We want audiences to define this film."

WarCry
Location:
Posts: 152
Posted: 9 years 19 weeks ago

Normally that's a sign of a movie they're not proud of, but nearly all the reviews that HAVE come out are saying it's pretty decent fun.

After the way TF2 got hammered. I don't really blame them for this decision....

 You don't have to like it, you just have to do it. --Richard Marcinko