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July 24, 2009 - Tron Legacy / viral marketing at Comic-Con

Scooped on Friday, July 24, 2009

Last evening at 9:30 PM there indeed was a viral marketing event that took place at 1st Avenue and J Street in San Diego. Those that came to the cul-de-sac were greeted by people that handed out a piece of paper with numerical questions on it. Solving the questions, you then used the numbers as distance arrows on a map of downtown San Diego, leading you down the streets towards a mysterious destination that soon revealed itself as Flynn's arcade.

With its hot red neon sign marking its locale in San Diego's Gaslamp quarter, Disney has rented a building in San Diego and stocked it not just with classic coin-op arcade games from the 1980s but an actual, honest-to-God working coin-op of the imaginary video game created by Kevin Flynn in the first Tron movie, Space Paranoids. Video of the gameplay below taken by CHUD webmaster Devin Faraci showing Latino Review's George Goush playing the game: 

 

Video taken inside the arcade:

 

 

 

There is an actual Tron coin-op in the arcade too. Every quarter of the hour the neon inside Flynn's Arcade dips and almost goes out. At that time a "staff member" pushes the Tron machine to the side, revealing a secret door hidden behind the game. This is what you see when you walk down the secret corridor:

 

We think that the music in that clip is a sample of the Daft Punk Tron Legacy score.

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