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June 9, 2011 - Super 8 / sneak previews announced

Scooped on Thursday, June 9, 2011

By way of an announcement on Twitter, sneak previews for Super 8 are taking place today across North America.

Twitter users can follow the announcement and discussion by searching for conversations using the hashtag #Super8Secret. The studio has also sponsored Twitter with the hashtag as a promoted trend, making it easier for users to click on a direct link and purchase tickets for the early screenings in their area. Audience members that buy a ticket will also be able to use it to get a free popcorn at the theater.

"With Super 8, J.J. and Steven have created a really fun and engaging movie for all ages," said Rob Moore, the vice chairman of Paramount Pictures. "We are excited to finally get it out into the marketplace and using this sneak preview promotion with Twitter to kick start the film's release, is an unprecedented way to get people into theaters and talking about the movie."

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