March 27, 2010 - Tron Legacy / viral marketing event happening in San Francisco

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Scooped on Saturday, March 27, 2010

The viral PR for the film continues, ramping up a notch with this latest development: a real world "product announcement" will take place for Encom next weekend in San Francisco. On hand will be Encom executive consultant Alan Bradley to make the announcement.

Of course, there is no Encom nor is there an Alan Bradley. Encom was the name of the fictional company that the characters in the original Tron movie worked for and Alan Bradley was the name of the character that Bruce Boxleitner's character played in the film (and in the upcoming sequel.) What will happen at the press event? What new product will Encom and Bradley announce, and how does this tie into the storyline for Tron Legacy?

The full press release follows:

FOR IMMEDIATE RELEASE

ENCOM, CREATOR OF TRON, TO MAKE MAJOR NEW PRODUCT ANNOUNCEMENT IN SAN FRANCISCO ON APRIL 2ND

WHAT: Newly-minted Encom Executive Consultant Alan Bradley will introduce the latest addition to the Encom International product library.

WHERE: Justin Herman Plaza
1 Market Street [at The Embarcadero]
San Francisco, CA 94101

WHEN: Friday, April 2nd - 8:00pm/PST

Newly-minted Executive Consultant Alan Bradley will introduce the latest addition to the Encom International product library on April 2 in San Francisco.

Software giant Encom ushered in the digital age with an unrivaled library of gaming titles, including Space Paranoids and Tron. Now, Encom International circles the globe with advanced software systems that include communications, sports, entertainment, navigation, agricultural, health care, construction, weather, military and governmental applications on every continent.

Bradley began his career with Encom as a security systems engineer and rose through the ranks to be named CEO in the early 1990s. When he exited the executive suite, he took on a far greater role. His visionary research turned Encom into the industry leader in sustainable production and distribution methods -- methods which are now the best practices for technology companies around the world. "Whether the challenge is to establish communications in a national disaster, or keep kids engaged as they battle Recognizers, I love what I do. Encom will always be my home. "

CEO Kurt Hardington sums it up this way: "Alan's new title and role reflect his unique position as part of the Encom story. He keeps us grounded, yet he's the first to move forward when technology takes us in a new direction. That's why he's perfect to present our newest product - it's where we've come from and where we're going."

Alan Bradley will take the stage at 8pm in Justin Herman Plaza on April 2 to unveil the next generation in Encom innovation.

About Alan Bradley:

Alan Bradley began his career as a computer programmer for Encom International back in 1979. He quickly rose through the ranks and forged a brilliant collaboration with legendary video game designer Kevin Flynn (TRON, Space Paranoids). After Flynn's mysterious disappearance in 1989, Bradley took over as CEO of Encom for a brief stint. He then transitioned into his current role as an advocate for corporate environmental responsibility, and was recently named Executive Consultant at Encom.