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May 16, 1996 - Star Wars Episode I: The Phantom Menace / Pepsi announces deal to promote new Star Wars movie

Scooped on Thursday, May 21, 2009

Today it was announced that the Pepsi company has signed an exclusive promotional deal allowing the company use of the Star Wars characters beginning in the Star Wars Special Edition movie in February 1997 through to the opening chapter of the new trilogy in 1999 - for two billion dollars. A deal of this size is unprecedented. The deal is apparently global in scope, and covers PepsiCo's affiliates such as Taco Bell, KFC, Frito-Lay and Pizza Hut. No word if the Falcon will have a new CGI-placed Pepso logo on it's bottom plates.

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