Corona | Coming Attractions

With over 6 million new users in its last year of operation (including the big O herself, Oprah Winfrey) the social networking site Twitter has become one of the most buzzed about places to be for today's online crowd. So how better to expand the presence of Twitter to a larger audience than using it as the foundation for an unscripted TV series, right?

Today Reveille Productions and Brillstein Entertainment Partners announced that they are developing such a show. It's too early still in the development cycle of the show to say where you will be able to watch it or when that might be. The show was thought up by Amy Ephron, a screenwriter who's only got two writing credits to her name and one's for over one hundred episodes of The Electric Company back in the early 1970s. In any case, Ephron came up with the idea for how players can chase after celebrities using Twitter. The producers seem to think that this idea has win written all over it and are keeping the title of the project and more specific details about the show's format a secret so they can wow television executives in the meetings they're lining up. Maybe one of their ideas for the show is that segments can't be more than 140 seconds long between commercial breaks.

"It captures what's best about Twitter, and it's a compelling TV show in its own right," said Noah Oppenheim, the head of unscripted development for Reveille. He also added that as soon as the show finds a network they can move immediately into production.

This isn't the first entertainment project based on a social media platform. Aaron Sorkin, creator of The West Wing, is developing a storyline for a movie based on Facebook.