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August 20, 2010 - Googled / project announced

Scooped on Friday, August 20, 2010

The film rights to Ken Auletta's non-fiction book Googled: The End of the World As We Know It have been purchased by Groundswell Productions. Producer Michael London is developing the project for Groundswell and is also working with John Morris, a high-tech investor and film producer, on the movie.

The news broke on Deadline. This is the second high profile movie project about a well-known online property, with Columbia Pictures' The Social Network being the other.

"It's about these two young guys who created a company that changed the world, and how the world in turn changed them," London told Deadline about his new project. "The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created."

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